In-Dealership Training - Sales Department

In-Dealership Training

Looking for a big return on your training investment? Gart Sutton and Associates offers in-dealership training for all positions in all departments.

Sales Department

Front Line Sales Training:

The I.D.E.A.L. Sales and Follow-Up Process

  • Interact and build chemistry
  • Guided discovery of customer
  • Sit on, educate, and enrich
  • Sit down and write up
  • Close and complete
  • Delivery and bell
  • Thank and welcome to the family
  • Continuous contact (3, 6, 12)
  • Social media
  • Referral and repeat
  • AND MORE...

Sales Management Training:

  • Training the sales manager to train the staff
  • Fundamentals of management
  • Coaching and counseling
  • Inter-departmental relationships
  • Understanding F&I
  • Holding effective meetings
    • Sales meetings
    • Daily huddles
    • One-on-ones
  • Hiring, training, and keeping the right people
  • Tracking performance statistics
  • Who, how, and why
  • AND MORE...

Analysis and Implementation of Industry Best Practices:

  • Customer worksheet
    • Who presents
    • How it's presented
  • Customer intro to finance
    • Cash conversions
  • Customer intro to parts, MotorClothes┬«, etc.
    • Creating a "wish list"
  • Customer intro to service
    • Creating ownership
  • Planting the right seeds
  • Finance menu presentation
  • AND MORE...