Evaluation Objectives: Gart Sutton & Associates, Inc.

Evaluation Objectives

In addition to developing learning objectives, we must also develop evaluation objectives. For example:

1.	"Reaction" evaluation objectives:
	a.	What average score are we seeking on the written evaluations (e.g., 4.5 out of a possible 5)?
	b.	What responses do we expect to hear in the oral summary statements at course conclusion?
	c.	What responses do we expect to hear while conducting a telephone follow-up survey?
2.	"Learning" evaluation objectives:
	a.	What percentage improvement is acceptable in the pre-testing comparisons to post-testing results?
	b.	What is an acceptable level of achievement in specific application exercise activities?
3.	"Behavior" evaluation objectives:
	a.	What improvement responses do we want to hear at the intermediate and advanced tier training sessions?
	b.	What is an acceptable level of response on learner questionnaires?
	c.	What positive feedback do we want to hear from the field force?
	d.	What specific results are we expecting from the on-the-job assignments and self-study activities?
	e.	What positive responses do we want to hear at the roundtable group discussion?
	f.	What performance do we expect from the consultation required for certification?
4.	"Results" evaluation objectives:
	a.	What percentage of improvement comparison is acceptable in pre-accounting versus post-accounting?
	b.	What percentage of overall improvement is acceptable?
	c.	What do we specifically want to see when conducting the individual on-location consultation inspections, evaluation and examinations?

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