Gart Sutton & Associates uses Dr. Donald Kirkpatrick's four levels of training measurement; reaction, learning, behavior and results. Dr. Donald Kirkpatrick's devised a system of evaluation that has become the learning industry standard. His four levels follow:

Reaction
How do the learners feel about the learning experience?
What is their reaction to the entire program?
What are their plans about what to do with what they learned?

Evaluation methods:

	Written evaluation
	Solicited oral summary statements at course conclusion
	Telephone and e-mail follow-up survey

Learning
What skills, knowledge, or attitudes have changed?
By how much?

Evaluation methods:

	Pre-testing comparisons to post-testing results
	Module application exercise measurements
	Role-playing analysis

Behavior
Did learners apply what they learned on the job?
How did the learner's behavior change?

Evaluation methods:

	Training implementation testimonials
	Questionnaires
	Field force feedback
	On-the-job assignments and self-study results
	Roundtable group discussion
	Final on-location consultation requirement fulfillment for certification

Results
Did the on-the-job application produce measurable results? Did the monetary value of the results exceed the cost of the program (ROI)?

Evaluation methods:

	Pre-accounting versus post-accounting comparisons
	Penetration improvements
	Individual consultation inspections, evaluation and examinations
	Compare operations with similarities (i.e., size, market, demographics, owner longevity, etc.)
	Question learners about factors that led to improvement