About GSA

A client once told us, "What I like about GSA is that they keep their eyes on the road and they always use their turn indicators." This is an ideal description for the way we do business.

Founded in 1980, Gart Sutton & Associates has been providing services for the motorsport, powersport and watersport industries on the following principles:

Performance
Finding your edge in today's competitive retailing market requires a street-smart approach. You don't have to settle for textbook methodology.

At GSA we aren't standing on the outside looking in. Our performance record is built on decades of first-hand, real-world experience in retailing. As a training supplier, we channel that same dedication and passion into helping you reach your goals. And with this personal investment in your success, we won't be satisfied until you're satisfied.

Responsiveness
Unlike some larger consulting firms with numerous staff and high overhead, GSA is streamlined to work quickly and efficiently. You'll be dealing directly with the people involved in creating your plan and putting it into action. Furthermore, our affiliated dealer groups can immediately and accurately test your programs.

Superior Client Handling
We value our client relationships above all else -- and we won't let you doubt it for a minute. You can expect all of the following:

Open lines of communication
Expedient follow-through
Attention-to-detail
An unwavering fixation on the ultimate goal

This isn't just a philosophy. It's a personal tribute we've been paying to our clients for over a quarter century. And it's the reason they keep coming back year after year.

Our Clients
GSA is recognized as the powersport industry’s #1 authority on retail profitability. GSA’s real-time, web-based composite reporting and benchmarking is considered the most effective and user-friendly system in the vehicle-retailing industry. Gart and his GSA team conduct research projects, moderate meetings, give keynote speeches, write monthly columns and design, develop and facilitate education/training programs. Some of their industry clients include:

  1. KTM Motorcycles, NA
  2. Lehman Trikes
  3. Maritz
  4. Mazda
  5. Motoczysz
  6. Motorcycle Product News magazine
  7. NADA
  8. National Association of Music Merchants (NAMM)
  9. Nautilus
  10. Nissan
  11. Overseas Military Sales Group
  12. Polaris Industries, Inc.
  13. Porsche
  14. Powersports Business magazine
  15. Sandy Corporation
  16. American Suzuki
  17. Suzuki Marine
  18. Toro Power Equipment & Irrigation
  19. Toy & Hauler Magazine
  20. Toyota Motor Company
  21. Toyota Financial Services
  22. Toyota Rent-A-Car (TRAC)
  23. Triumph
  24. Victory Motorcycles
  25. Volkswagen
  26. Windsurfer
  27. Yamaha Motor Corporation
  28. Yamaha Jet Boats
  1. Advanstar
  2. American Iron Horse
  3. Aqua Trade Show
  4. Audi
  5. Best Operators Club
  6. BMW Financial
  7. Boating Industry magazine
  8. Bombardier Recreational Vehicles (BRP)
  9. Buell Motorcycles
  10. Carlson Marketing
  11. Coleman – Hobie Cat
  12. Fleetwood RV
  13. General Motors: Cadillac & Chevrolet
  14. GMAC
  15. Harley-Davidson Financial Services
  16. Harley-Davidson Motor Company: Performance Consulting, Rider’s Edge, Rentals, TALON®
  17. Harley-Davidson University
  18. Holiday Rambler
  19. Honda Motor Company
  20. Honda Financial Services
  21. Honda Power Equipment
  22. Jackson-Dawson
  23. Kawasaki
  24. Knott’s Berry Farm
  25. KPMG

Also see Our Story

"Gart – I met you in Las Vegas this week and wanted to let you know how much I appreciated and enjoyed your seminar -- your insight and realism that you display in your seminar/conference was amazing. I feel ashamed that I didn't read your column in the past nor did I realize who you were prior to the conference.

Obviously that has changed. I am talking with the owner of our store next week concerning the many things I experienced at the conference. We are looking to maybe restructure our department based on information learned at the conference. I have added your web page to my favorites and look forward to learning of the many things that are available to help us grow.

I wanted to thank you and to let know how much I enjoyed your point of views and your segment. I am sure you get letters/emails all of the time regarding the great work you do in displaying the importance of a good finance department, but again I wanted to share my praises."
- Deanne Kornacki, State 8 Motorcycles
The industry’s #1 authority on dealer profitability!
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