"Gart Sutton is without doubt our industry's leading 20-Group moderator; his
20-plus years of powersports knowledge, experience, and industry connections have benefited
our dealership in countless ways over the years of our membership.
We've been in as many a 3 different 20-groups, looking for the very best processes,
systems, and ideas and without a doubt, the Best Operators Club offers the 'best of the best'.
GSA's web-based composite is fast, easy to learn and easy to use, too!"
- Curtis Sloan
Sloan's Motorcycle and ATV Supercenter
"I have no doubts that we would not have been nearly as successful if I had
not been a member of the Best Operators Club. For going on close to 20 years I've been able to
take ideas shared by other dealers and make them my own instead of always trying to reinvent
- Don Owens
"My brother & I started our business 31 years ago. We always made money, very
good money. I always thought that 20 groups were a waste of time & money. Several years ago as
my brother & I tried to do other things we found that we stopped making money. We also wanted
to move the next generation into the business. Things we took for granted because we had grown
with the business they had no clue about. I decided that policies & procedures needed to be
put in place to get profitable again. I shopped other groups & settled on Gart. Gart is the
premier source for dealership profitability. I have never gotten the feeling from this 20
group that it's us against the customer which I think poisons some groups. We are the only
dealership to win the Dealernews top 100 award since its inception. I think what has kept us
fresh is the honest relationship we have with our customers. Gart's group supports that
concept. One of the things I like about the Best Operators Club is the mutual support for
ideas & better ways to be profitable & still give better customer service. I now have reports
that I can glance at & tell if things are running smooth. Since we have joined I have noticed
improvements in all departments as far as professional attitude among my managers. I attended
a week long Dealership seminar put on by Yamaha in 1983 or 1984 that taught me how to make
money in this business. I still have my notes from that class it was a blueprint for success
in the Powersports business. That class was taught by a skinny young man named Gart Sutton."
- Bob Jones
"When I first joined the BOC the first thing I learned was how much I did not
know about the motorcycle business. We have made many improvements in our dealerships'
profitability. The members of the group visited/audited one of our dealerships that for the
past two years was operating at a loss. The dealership's preparation since the visit and
implementation of the audit findings resulted in the dealership now operating at a 6% net
profit in a down market. A Dealer Principle will learn many things just through social
conversation with the other Dealer Principles."
- Charlie Jansing
Alcoa Good Times/Mountain Adventures/Southern Mountain Adventures
"Without the benefit of the 20-group format, I am certain that we would not be
in business today. It is truly a graduate school for dealers."
- Mike McBroom
"I started in the powersports business as a Finance Manger and was promoted
through the ranks to where I am today, an owner and General Manager of a large multi-line
dealership. I was running a multi-million dollar business with limited college education and 7
years of powersports experience. With all the challenges that faced me each day, I soon
realized I needed help! I have been a member of Gart Sutton's Best Operator Club for 7 years
and cannot see how I would have made it with out them. This has been a learning experience
equal to having a master's degree in power sports education, I call it Dealership
- Robert Hintz
The Englehart Center
"Gart Sutton and his organization are responsible for
much of our success at S&S Powersports. I purchased the business in 2002 and did not know the
difference between good and bad financial numbers. The Voyager Reporting System and the
individual dealers in the Best Operators Club showed me exactly where I was financially and
what was possible by easily comparing my financials against industry benchmarks and financials
of my peer dealers. Voyager allows me to single out hundreds of individual numbers to
understand clearly where we are or are not performing according to these benchmarks and those
of my peer dealers. The other dealers in my group are a constant resource and inspiration
providing critical aid to help us run our two stores."
- Chris McCarty
"I listened to Steve's webinar via phone this morning
and as usual he was awesome. In over 30 years of going to seminars and having trainers, Steve
is by far one of the BEST."
- Jenni Stanfield
Freedom Cycles Inc.
"Gart – I met you in Las Vegas this week and wanted to
let you know how much I appreciated and enjoyed your seminar -- your insight and realism that
you display in your seminar/conference was amazing. I feel ashamed that I didn't read your
column in the past nor did I realize who you were prior to the conference.
Obviously that has changed. I am talking with the owner of our store next week concerning the
many things I experienced at the conference. We are looking to maybe restructure our
department based on information learned at the conference. I have added your web page to my
favorites and look forward to learning of the many things that are available to help us grow.
I wanted to thank you and to let know how much I enjoyed your point of views and your segment.
I am sure you get letters/emails all of the time regarding the great work you do in displaying
the importance of a good finance department, but again I wanted to share my praises."
- Deanne Kornacki
State 8 Motorcycles
"Your F.I.R.S.T Certified Workshop was the most
relevant training program I have ever attended. Your style of teaching is very relaxed and
understandable; your format is definitely optimum. I would recommend anyone who hasn't
attended to attend."
- John DeBernardeaux
"Gart is awesome…"
- Gary Mullen
Bert's Mega Mall
"There is one 'Absolute.' The F.I.R.S.T.
Workshop is 'Absolutely' worth your time, no matter what your experience level. P.S. It was
fun as well!"
- Brad Dawson
"The open forum is ideal & makes it enjoyable
for everyone! Gart Sutton & Associates…a true asset to the finance community."
- Jonathan Kyle
Bert's Mega Mall
"I don't know where to begin with how amazing
your class was. After ten years of being the Business Manager and not having any formal
training, you made a lot of sense of what I already knew and also gave me great ideas on what
I can do to improve. It was a new, much needed change of perspective. I learned so much and am
excited to take it all back with me and start using it. It is a lot of information, but I have
a list made of what we are going to start concentrating on. You have such a good way of making
things relevant and easy to understand. Thank you very much. I think anyone who takes your
class would definitely not regret it. You are genuine, kind, and I like your sense of humor.
Thanks again for everything."
- Kory Keller
Rob's Performance Motorsports
"I feel like I learned in 2 days what
no one could have taught me in months. I am much more confident and have the words that I need
to put me in the right situation to succeed with every customer. Again thanks for everything
and tell your friend in Hawaii that it is fully my intention to take down his record of 63
(service contracts sold) in a row!"
- Scott Lynn
Clinton County Motorsports